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Notes from the team

Blog

What we learn building, growing and running digital products, written down.

Articles

Software

Why Next.js is our first choice for fast websites

Next.js gives us control over how each page is built and delivered, and that is where most real-world speed comes from.

Marketing

Five secrets of a successful Meta Ads campaign

Most failing Meta Ads campaigns were set up to fail before the first ad ran, and these five habits fix the usual causes.

Cloud

Why your online store needs a CDN

A CDN serves your store's files from servers close to your customers, which makes pages faster and helps the store stay up when traffic spikes.

Media

How to write a motion graphic that reaches a million views

No formula guarantees a million views, but the script decides most of what makes people watch a motion graphic to the end and share it.

Software

Headless WordPress: when should you use it?

Headless WordPress keeps the editor your team knows and replaces the theme with a separate front end, which pays off in some projects and becomes a burden in others.

Marketing

Technical SEO in 2026: what’s new?

The fundamentals of technical SEO have not changed much, but some are measured more strictly now, and they matter for AI-generated search answers too.

Cloud

How we run multi-region deployments on AWS

Running in more than one AWS Region protects you from a regional outage and can bring the app closer to users, but it adds cost and complexity that should be planned from the start.

Media

SVG or Lottie for motion: which one, and when

Both formats give you sharp, lightweight vector animation, but they suit different jobs and different ways of working.

Software

From idea to MVP in six weeks

Six weeks is enough to put a working product in front of real users, if the scope is cut hard and every week has a clear goal.

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