A Global Partnership between Pure Sports & SENT - Unlocking New Horizons for the Future of Sports and Football

Pure Consulting is proud to announce a strategic global partnership between Pure Sports and SENT Entertainment, the global entertainment company and owner of the Italian football club Como 1907, resulting in the launch of the international joint venture PURE SENT.

This landmark partnership represents a strategic step toward unlocking new opportunities for the future of sports and football in the Kingdom of Saudi Arabia and globally, combining Pure Sports’ strategic consulting expertise with SENT Entertainment’s international operational and entertainment capabilities.

PURE SENT aims to empower sports clubs and organizations to achieve sustainable success both on and off the field, through the development of integrated commercial and operational models that enhance long-term performance, value creation, and sector-wide impact.

The partnership reflects a shared vision rooted in the belief in the power of sport as a driver of growth, opportunity, and global connection, while reinforcing Saudi Arabia’s growing role as a key contributor to the future of the global sports and football ecosystem.